When two parties or individuals with differences which they need to resolve attempt to reach an agreement by exploring the options and exchange offers and as a result reach an agreement, the process is referred to as negotiation. Negotiation has implications because everyone involved has mixed reasons for participating. There is also the reason why … Read More “Compare and Contrast the Chinese Dominant Negotiation Characteristics to that of the American Dominant Negotiation Characteristics” »

What is Emotional Intelligence? The essential aspect of emotional intelligence (EQ) is that it requires the awareness and ability to control and manage one’s own emotions and those of others. Emotional intelligence enables one to understand himself/herself, their goals, behaviour and intentions. It also leads to the understanding of other people’s feelings, thoughts and aspirations. … Read More “Critical Analysis of the Arguments for and Against Emotional Intelligence” »

The current world of business is characterized by an unceasing competition cutting across all industries. Business organizations, international companies and multi-national corporations are struggling to gain a competitive advantage over all their rivals in the market. As a result, companies devise wide range of marketing strategies to win new customers, retain existing customers and increase … Read More “The Role of Internet and Interactive Marketing in Business” »

Business operations are influenced in a number of ways and by different factors. This is also true with businesses conducted overseas. In fact, overseas business and trading are more challenged than any other trade operations (Hofstede, 2001). This follows the fact that a number of barriers and factors are faced in such businesses. The factors … Read More “Critical Trade Factors in Germany Compared To Australia: Case Study of VBD” »

Effective training is needed for employees and managers to improve their skills and improve in their job performance. Training and development processes and requirements are supported by various theories. Reinforcement Theory The reinforcement theory suggests that employees are often motivated to commit themselves to organizational objectives and performance due to past outcomes that resulted from … Read More “Theories of Effective Training and Development” »

In order to increase the above attributes in people aspiring to be leaders, specific leadership training and development programs need to be put in place. Training and development normally occurs in organizations after specific business strategies for achieving company growth have been singled out by the organization’s management (Jackson, 2003). Training facilitates leaders’ learning of … Read More “The sort of training required in building leadership qualities in leaders” »

Kyoichi Tanada is the president of Toyota Motor Thailand Co., Ltd. He assumed the office’s responsibilities as a leader in July 2009 and since then up to date his leadership qualities have enabled him to run Toyota Motor Corporation in Thailand very effectively. What made him to gain promotion till he became the president of … Read More “Leadership Attributes of Kyoichi Tanada” »

Lancome is a French-based company established in 1935 by a French entrepreneur Armand Petitjean. The company’s success since then has been occasioned by the company’s marketing strategy which has ever been targeting dynamism in its brands. The changing socio-cultural trend in the market has influenced the brands’ marketing gimmicks in the company’s history. For instance, … Read More “Analysis of Lancome’s Marketing Gimmick” »