SWOT Analysis of Virgin Atlantic

SWOT analysis plays an important developing a good business strategic plan. It encompasses a clear identification and analysis of the firm’s strengths and weakness, external opportunities and threats as well. The SWOT analysis of Virgin Atlantic is explained deeply as follows:

Virgin Atlantic SWOT Analysis

Strengths:

  • Famous brand recognized by 98% of the British.
  • Good and reliable customer service.
  • Innovative technology e.g. fast movement capabilities and J-class with lounges which offer good comfort.

Weaknesses

  • Flight delays
  • Limited air travel routes; covering mostly Europe

Opportunities

  • Improved industry Technology
  • Increased population of travelers

Threats

  • Recession and economic and financial crisis e.g. that of 2008 and 2011
  • Competition for routes from major players in the market
  • Fluctuations of fuel prices

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