Safaricom Rolls Out its Operations in Ethiopia

Mobile network company Safaricom has rolled out its operations in Ethiopia following its launch in the presence of President Ruto in Addis Ababa on Thursday.

Safaricom Kenya

Following the launch of Safaricom in Ethiopia, thousands of new subscribers in the country have started receiving network services from the company.

Subscribers in eleven cities across Ethiopia now have access to 2G, 3G, and 4G connections on their mobile devices.

Safaricom Ethiopia aims to take advantage of the populous country of 118 million people to expand its markets.

Speaking in Ethiopia during the launch of Safaficom in the country, President Dr William Ruto said that Kenya and Ethiopia are working towards strengthening their partnership through innovation and technology.

“We are exploring new fronts in our relations with Ethiopia to pursue shared interests, especially in the area of technology, for our mutual prosperity,” said Ruto.

Safaricom Ethiopia is owned by a consortium, which Safaricom is a part of. The company aims to increase the number of cities covered by its network in Ethiopia to 25 by the second quarter of 2023.

Safaricom CEO Peter Ndegwa said that the company has been focusing on technology and innovation as a way of transforming lives and solving challenges that affect societies.

“Led by our Purpose to Transform Lives, we have deepened digital and financial inclusion in Kenya by connecting people to people, people to opportunities and people to information,” Ndegwa said.

The new entrant in the Ethiopian telecommunication industry is only the second in the market after the Ethio Telecom. Ethio controlled 100% of the industry before the entry of Safaricom.

To end the monopoly of Ethip Telecom, the government invited the Global Partnership for Ethiopia to roll out telecommunication services in the country. The consortium consists of Safaricom Plc, South Africa’s Vodacom, UK’s Vodafone, British finance agency CDC Group, and Japan’s Sumitomo Corporation.

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