Non-financial analysis refers to the evaluation of a company’s performance based on factors other than its financial statements. This type of analysis focuses on qualitative and quantitative factors that may affect a company’s ability to generate revenue, manage risk, and create value. Non-financial analysis may include factors such as:
- Management quality: The skills and experience of a company’s management team, their decision-making process, and their ability to execute strategies.
- Brand reputation: A company’s brand value and reputation in the market can impact its ability to attract customers and generate revenue.
- Customer satisfaction: The level of customer satisfaction and loyalty can indicate a company’s ability to retain customers and generate repeat business.
- Corporate social responsibility: A company’s efforts towards sustainable and ethical practices can affect its brand value and reputation in the market.
- Employee satisfaction: The level of employee satisfaction and engagement can impact a company’s productivity, efficiency, and ability to attract and retain talent.
- Regulatory environment: The legal and regulatory environment in which a company operates can impact its ability to conduct business and generate revenue.
Non-financial analysis is often used in combination with financial analysis to provide a comprehensive evaluation of a company’s performance. It can provide insights into the factors that may affect a company’s long-term sustainability and value creation potential.
