Advertising is everywhere – on the TV, in the newspapers, in blogs, social media, banners, and posters. Every organization that is keen on survival and growth in a crowded marketplace should be ready to spend money on advertising. Marketers use advertising for various reasons. The purpose of carrying out advertising and marketing campaigns is immense … Read More “Objectives of Advertising” »
H&M Fashion Store opened its first store in Vasteras, Sweden in the year 1947. The store started dealing with women’s wear only and it later sold women’s wear, men’s wear and children’s wear. Currently, H&M sells clothes in more than 600 stores in thirteen countries in Europe. The store offers three main types of fashion … Read More “H&M Fashion Store Marketing Analysis” »
Ways in which ethical issues influence marketing planning within Adidas Adidas strives to include ethics in its marketing planning. Adidas considers the different perceptions of ethics across the world in its marketing planning. The ethical concerns of one nation differ from those of other nations. So the company treats each ethical issue with respect to … Read More “The Marketing and Ethical Issues for Adidas” »
Marketing planning contributes to the organizations strategic planning in many ways. First, it gives the organization an opportunity to analyze and solve complex strategic problems. For instance, if the organization aims at raising its market share close to that of Nike, its marketing planning should define how expansion can be enhanced to meet the intended … Read More “Reasons why marketing planning is essential in the strategic planning process for Adidas” »
One of the main barriers of marketing planning for Adidas is the influence of culture. Since the company engages in global business, its culture of operation may not be welcome to all settings across the world. The world is changing and culture may make the company managers to think that its way of doing things … Read More “The Main Barriers to Marketing Planning for Adidas” »
Adidas has been trying to make marketing strategies from various perspectives over the past few years. This has been driven more by the success of Nike, the leading producer of sporting wear. In marketing planning, Adidas adapts various marketing strategies by simply following Nike. Their marketing planning therefore changes with the changing perspectives of Nike. … Read More “The Marketing Planning Strategies of Adidas” »
Anyone who has read about God’s Creation knows what it means to be created in God’s image and likeliness. Excuse me if you are not a Christian. Human beings are not only God’s creation, but also His Co-creators. Everything that exists in the skies, on land and under the sea portrays God’s design, power and … Read More “The 10 Commandments of Marketing” »
One of the models used in product portfolio analysis is Boston Consulting Group (BCG) analysis. This is also referred to as Boston Matrix or BCG Matrix. This model was developed by Bruce Henderson for the Boston Consulting Group; it is a chart that can be used to analyze business units or product lines of corporations … Read More “Boston Consulting Group (BCG) Matrix” »
The Concept of the Marketing Mix In terms of full marketing mix, marketing mix can be examined from two perspectives: consumer oriented model and producer oriented model. In terms of producer-oriented model, the marketing mix is composed of the following 7Ps: product, price, promotion, place, physical evidence, people and Process. On the other hand, consumer-oriented … Read More “7Ps of the Marketing Mix” »
Product lifecycle model refers to the period of a product that starts from the development of the production, through introduction into the market, growth and finally to the time it is removed from the market due to obsolescence. There are four stages of a product life cycle: introduction, growth, maturity and decline. Introduction Stage During … Read More “The Product Life Cycle Model and Its Application in Marketing Research” »
There are various types of marketing and market research which can be used by the company to find solutions for the problems facing the brand. Marketing research can be categorized by target market (consumer marketing research and B2B marketing research) or methodological approach (quantitative marketing research and qualitative marketing research). Consumer Marketing Research In terms … Read More “Types of Marketing and Market research” »
Marketing Research Marketing research involves identification and specification of information used to identify opportunities and business problems; identify, synthesize and evaluate marketing activities; evaluate marketing performance; and understand the concept and process of marketing (Kotler, 2011). It entails collection of information about markets and players in the market; market data analysis and evaluation; and interpretation … Read More “Market Research v Marketing Research: Which one is more important?” »
