5 Reasons why Agribusiness is the Best Business Idea for Young Entrepreneurs in Kenya in 2021

Before the rise in demand for white collar jobs, agriculture in Kenya was booming, that was the gold we had. However as we discovered honey, we threw away the beans cake.

Though honey is sweet, it is it`s cake that can best quench our hunger. Before 2003, our country had more than enough food to take care of its citizen. From then however, things started changing (for bad).

Even though over 70% of our land is arable, Kenyan youths are not encouraged to see farming as business. Instead, we all grew up and dreamt of working in a bank hall. Even now that “good jobs” are dead, most people are still ignorant of the potential in agribusiness.

Here are 5 reasons why you should consider agriculture as a good business idea in Kenya in 2021.

  1. Farming is a business

Farming could be a profitable business in Kenya, if you understand it to be a “business”.

The first problem I have about encouraging Kenyans to embrace farming is that, most people see agriculture as a very dirty thing. How did we arrive at this mindset? Because our forefathers were subsistence farmers. They were poor and dirty. This has made us to have a wrong conclusion about the whole concept of farming.

The good news is, farming can be a source of wealth for you. There are now many commercial farmers who are wealthy.

  1. Farm produce will always be of high demand

Business world is unstable. A product that rains today may be nothing tomorrow, but farm produce is different. People must continue eating three times each day, and since we only have certain limited numbers of food, we have to eat the same foods week after week.

If you`re like me who like banana and orange, you will not resist banana or orange because you ate them yesterday. People who love water melon, carrot, beans, rice, yam, cassava products, etc. will not say, “I bought this last week, so I won`t buy again”.

Most of us eat fish or meat every day, so cow price will surely keep on increasing. Pork, goat meat and Poultry birds, chicken, turkey, etc. must continue selling and will always have market demand.

If you understand this fact, you`ll be encouraged to go into farming business as a Kenyan.

  1. Kenyan population is increasing at alarming rate

I wish I could stop it, but I cannot. As at the time of writing this ebook, Kenya`s population is over 44 million. Wow! We`re in a mighty country.

What does this has to do with agriculture in Kenya?

Well, the more population there is in a particular environment, the vibrant the agribusiness will be. There are more mouths to feed. People can be poor and not buy clothes. They can be poor and not buy cars. People have to buy food. This understanding is enough to encourage you to go into agricultural business.

  1. Governments are now aware of the importance of agriculture

Yes, they may not be granting enough loan as expected. They may not be sensitizing youths as expected, but they are reducing the saturation of the market by importers. Believe me, as this trend is going, very soon, you can expect more and more government`s policy to favour agricultural businesses in Kenya.

The reason is because government is now seeing that agribusiness is one of the ways by wish we can reduce the rate of the unemployment in our country and to do this, we must restrict importation of the likes of chicken, fish, maize etc.

  1. Most people are yet to discover the great potential in agribusiness

School has deceived us to believe in “good job” and that deception is so deadly that even when it`s so apparent that good job is no more, our universities are still brainwashing our youths to love job.

This make me angry all the time. This is the number one reason why I hate school. But you see, this ignorance can actually be an advantage for you.


If you go ahead and start your little farm now, you will grow and become a successful farmer before most people wake up from their ignorance. The most profitable marketing strategy is to get to the market when the competition is little. That time is now.

Agriculture business in Kenya is a gold yet to be mined. Don`t be afraid of starting small. In order to succeed in this sector, it is important to acquire a great deal of entrepreneurial skills. Agriculture, is no-longer an art it’s a science.

Here are some 5 quick tips to that effect…

  • Think about value addition and agro-processing to attract higher returns for your farm products.
  • Embrace technology to market your products and to expand your scope of information.
  • Avoid selling your farm produce through middle-men rather approach the market head-on.
  • Partner with banks and microfinance institutions that offer flexible financial packages.
  • Invest in learnings and trainings.

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